
Want to turn a CREATIVE PASSION into a CAREER filled with purpose?
Keep reading to learn about how to create a successful and fulfilling career as a CREATIVE ENTREPRENEUR and design a life that you LOVE
You have a CREATIVE PASSION (or maybe many passions!) and you want to turn it into a FULFILLING CAREER…you may be asking yourself…
WHERE DO I START?
Have you been spinning your wheels trying to figure out what to focus on in your creative journey?
Does even THINKING about becoming a creative entrepreneur feel completely overwhelming and exhausting to you?
Do you feel like you need to have a plan or have it all figured out in order to start moving forward?
Have you tried a million different strategies in your art biz and still feel frustrated & confused?
I feel you. Believe me, I have been there. I was spinning my wheels for years in my creative career. When I figured out this ONE THING, everything changed….
Embracing your UNIQUENESS is the KEY to your SUCCESS
You don’t need to have it all figured out.
You don’t need a plan yet.
You don’t need a logo or even a product.
All you need is an inner nudge.
you know the one…it’s a sense of
“there must be something more” or “I really love doing this!”
That’s your intuition and it’s all you need right now.
YOUR INTUITION will lead you to your CREATIVE PURPOSE and SUCCESS
“I've come to believe that each of us has a personal calling that's as unique as a
fingerprint - and that the best way to succeed is to discover what you love and then find a way to offer it to others in the form of service, working hard, and also allowing the energy of the universe to lead you.”
— Oprah Winfrey
I’ve struggled with FOCUS BIG TIME in my journey.
I switched careers too many times to remember, my portfolio was all over the place, I took up a million classes and hobbies. I wrote it off as ADD and having a lot of interests.
And when I started my creative business, I was spinning my wheels. My head was constantly full of ideas of what I could do to be successful. Products I thought I should make or processes that others taught. What was the “right” thing to do?
WHEN I DISCOVERED THE ANSWER, EVERYTHING CHANGED.
I realized I had been trying to figure out what others wanted or needed instead of GETTING REALLY CLEAR ON WHO I WAS AS A CREATOR.
Once I was able to get REALLY HONEST about who I was and what I wanted, my true CREATIVE ESSENCE blossomed. I then had the confidence to learn the skills I needed for success along the way.
AS A RESULT:
I felt more authentic & confident
Made way more money and attracted so many clients I was constantly turning them away
I was more in FLOW than I had ever been before
Business felt more natural, easeful & FUN (whaaaat???)
SINCE THAT TIME I HAVE TAUGHT HUNDREDS OF PEOPLE HOW TO REACH THEIR GOALS THROUGH
INTUITION, FLOW & NEUROSCIENCE & I WOULD LOVE TO SHARE THIS WITH YOU!
Your CREATIVE PURPOSE
& why it matters
Your CREATIVE PURPOSE is a way of connecting to the world through the uniqueness that
naturally flows out of you. It results from uncovering your TRUE CREATIVE ESSENCE and it’s POWERFUL.
WHEN YOU CREATE FROM YOUR PURPOSE YOU BECOME MAGNETIC
WOULDN’T IT FEEL AMAZING TO:
STOP SPINNING YOUR WHEELS & FOCUS on what is truly meaningful & energizing to you
Be able to SAY NO to what doesn’t serve you
STAND OUT from the crowd because you are creating something completely UNIQUE
Have an intuitive plan to go from side-hustle to FULL-TIME creative entrepreneur
Confidently express YOUR TRUEST SELF & SHARE THAT with others creatively
Have MOTIVATION that lasts throughout your lifetime
CONNECT WITH OTHERS deeply through your work
Create a STRONG FOUNDATION for your biz & life
Trust yourself and your INTUITION
By the end of our time together, you will GAIN CLARITY around what you want in your life and business, how you NATURALLY EXPRESS YOURSELF & what the NEXT STEPS on your CREATIVE PATH are.
Your CREATIVE EXPRESSION is a gift to the world.
When you connect to your PURPOSE you are connecting to yourself
& others in a DEEPER WAY that is POWERFUL & LASTING
Who is this Masterclass for?
This program is created especially for you if you:
✔️Are an artist, writer, craftsperson, designer, dancer, or any other kind of creator who is struggling to find FOCUS.
✔️ Are in a TRANSITION in your life and want to find CLARITY about what your next steps are.
✔️Have been in business for a while, but are struggling to make sales or connect with your audience
✔️ Want to get clear about what UNIQUE thing you have to
offer the world
✔️ Need help navigating your path from side-hustle to full-time creative entrepreneur
✔️ Need help making time & space for CREATING
✔️ Want to learn OPTIMIZE your brain for creative flow
Who is this Masterclass is NOT for?
This program is probably not for you if you:
❌ Already have a process, product, or service that you feel really aligned with and is working for you
❌ You’re not ready to go DEEP into discovering what you truly desire for your life and who you authentically are
❌ You want a quick, one-and-done formula for your art biz success
❌ You already have AMAZING boundaries and you don’t have issues with abandoning yourself or your desires
❌ You are happy with how your creative expression is connecting with others and you are getting paid well
❌ You feel focused, energized, and empowered
If your intuition is saying that this is a fit…THIS IS FOR YOU!
Class starts May 17th
“I would highly, HIGHLY recommend Esther Loopstra’s program. She is so intentional, kind, and genuinely wants to see you succeed. I wasn’t sure what path was correct and was floundering! Esther helped me get clear on what my passions are and gave amazing ideas on how to make my dreams come true. The information she gave to help with my art and starting my business was invaluable. I completed this with a game plan and clarity that I haven’t ever had before. Thank you so much, Esther!” — Daphne Bernard, Designer + Artist
When you ALIGN with your
AUTHENTIC SELF, you will
NATURALLY see your business grow
Hi, I’m Esther!
I’ve been a professional artist for 15 years, and creativity educator for 10 years. I’ve worked with clients like Target, Google, Frito Lay, Joann Fabric, and have taught hundreds of budding artists & entrepreneurs.
What I’ve found to be true, is that when we have CONFIDENCE in who we are and we can tap into our authenticity, we become magnetic. Others are drawn to our real-ness and success follows.
I’ve also studied psychology, neuroscience and the creative process and I know that we can create our own success and move past any blocks keeping us from reaching our goals.
I am a teacher & mentor at heart and I what brings me the most joy is seeing each of my students find and live their authentic creative essence. I have a strong background in creating curriculum that builds on itself. What I want MOST is for you to come away with something VALUABLE, that you can use for the rest of your life and career.
Over my 11 years of teaching creative entrepreneurs,
I’ve seen two kinds:
the SURVIVAL CREATOR
This creator is so set on creating an career that they are willing to try anything to start making money and leave their 9-5
They haven’t taken the time to connect to their essence, uniqueness, passion, values,
or purposeThey are making decisions out of fear or ‘logic’
They are disconnected from their intuition
They find it hard to focus on the most important steps in their business right now
There is so much pressure to ‘find their niche’ that they begin to abandon what they really enjoy doing
Their work doesn’t get the attention it deserves
Hustle, burnout, frustration becomes the norm
They struggle with motivation and discouragement
The PURPOSEFUL CREATOR
The creator who has found their passion and purpose.
Their art and purpose fuels them towards success
Their work stands out because of the DEPTH behind it
They have slowly built up the skills and intuitive guidance so that each step forward feels like flow
They know what their values are, they never feel like they are abandoning themselves.
They create work because it’s a part of them
Others resonate deeply with their work but also with THEM
They get paid what they are worth because they feel worthy
RIGHT NOW people are looking for
ART & INSPIRATION just like YOURS!
Are you ready to do this?
Registration closes May 10th
“I am able to confidently call myself an Artist, acknowledge my gifts, and understand how to make myself space to listen to my intuition. It was all right there so ready to be seen, but you provided this safe space for those things to break through the surface. I am so grateful for you and your path to becoming a coach & mentor. I don’t have many people in my life that I can refer to living authentically and by their intuition. It’s so refreshing to know it is possible.” — Natalie Ripoli / Artist + Storyteller
My process & why it works
The main hurdle I see with almost EVERY client that I work with is that they are trying to focus on creating a brand before getting clear on WHO THEY AUTHENTICALLY ARE. Causing them to base their business on what others are doing or a scarcity mindset.
I get it. Our product-driven culture puts emphasis on the OUTCOME FIRST. I’ve found that this approach is not effective when working with conscious creators. When we embrace our UNIQUENESS success is inevitable.
This is the CREATIVE PROCESS at work.
My signature framework is founded on:
neuroscience
the psychology of FLOW
the creative process & how it works
years of experience in my own career & my clients
trauma-informed theories
We are WIRED TO SEEK PURPOSE and this is the KEY to LASTING SUCCESS & FULFILLMENT.
Your Takeaways
List of your CORE VALUES & DESIRES
Get CLARITY on who you are as a CREATOR & what you want in your business & life
FOCUSING process
Find FOCUS in your CREATIVITY & connect to your DEEPER PURPOSE through step-by-step guidance.
Your Pillars & Purpose /Artists Statement
FIND the passions that MOTIVATE you and speak to your AUDIENCE.
Intuitive Goals
CREATE A PLAN to step into your PURPOSE using intuitive goals, visualization & manifestation
“Your work is to take the UNIQUENESS that is you and put it to good use in your life and in the world “
— Denise Jacobs
WHAT’S INCLUDED?
✔️ Weekly videos with hands-on guidance into what you need to know to begin your business.
✔️Customization of your Business Pillars & Purpose Statement
✔️ Worksheets to help you step by step to discover your FOCUS and PURPOSE
✔️ 4 Group Coaching & Q&A sessions to answer all your questions as they come up
✔️ Daily exercises based on neuroscience designed to optimize your brain for creative flow
✔️ Meditations and visualizations to guide you towards your goals and cure your creative blocks.
✔️ Group DM support chat via Instagram
Are you ready to take the FIRST step towards finding your Creative Purpose?
“Esther is a wonderful working artist, teacher, and mentor that has masterfully guided me to a place of greater ease, authenticity, and creative flow. With videos, meditations, weekly exploratory activities, one-on-one, and small group sessions, her creative mentorship provides an effective structure and realistic milestones that allowed me to move at my own pace, without feeling guilty or pressured, as well as truly connect to my own purpose and unique ‘voice’. I look forward to continuing to learn from her!”
— Sandi Vetter ‘SaulesSister’ -Botanical Art
HERE is everything that you’ll learn in the
Finding Your Creative Purpose Masterclass
(I’m sharing allll my juicy secrets with you so you can embrace the creative badass you were meant to be!)
Part 1
Setting yourself up for success
Create a strong foundation for your life and business by getting clear on what you want & need.
What does your dream life look like?
Get clear on your authentic values and why they are important
Discover your core desired feelings so that you can create goals for your business & life
Learn how to prime your brain and body for your fullest creative potential
Learn how to use neuroscience to motivate yourself
Exercises to connect you to your truest desires and visualize the future
Part 2
Discover your
Creative Focus
Learn how to strategically find focus and build up skills based on your own biology
Learn my step by step method to finding YOUR FOCUS based on neuroscience and the study of flow
Begin to connect to your intuition
Find your unique passions & purpose
Leverage your weirdness to stand out from the crowd
Begin to build the skills you need for mastery
Create your Business Pillars & Purpose /artist Statement
Daily exercises to find your focus
Part 3
Create Goals to Move Forward
Create strategic goals based on what you REALLY want in your life & career
Learn the science behind visualization & manifestation and why they work
Begin to set intuitive goals to move you forward
Set boundaries, say no, & create time & space for your passion
Strategically work towards a full-time creative career
Discover strategies to create a practice & life filled with flow
Exercises to help you expand, create intuitive goals & move to the next level
BONUSES
If you’ve taken a class from me before, you know that I jam-pack them with AS MUCH CONTENT AS I CAN because I love sharing this life-changing info with you.
4 group Q&A sessions - ask me alllll your questions!
Group support via Instagram chat
A ton of extra videos, links and resources with each episode to help you gain clarity
Meditations/exercises that you can use ANY TIME after the 6 weeks
Exercises to help with healing trauma
My expertise as a professional artist and educator can transform your life & business…here is what my past workshop attendees have said:
“Thank you so much for the workshop & these resources…it turned on a 'switch' inside me. It's helping me to see the PROCESS and the value of that, rather than just focusing on the results. I need help turning off the logical/editing mind while creating.”
— Tonya
“Esther. She is the whole package. Not only an artist with divine strength and wisdom. She is awake to all possibilities. She has forged a way to overcome so much that she is a true gift to the rest of us. Esther has changed my life for the better on many levels. Her words have impacted me and how I navigate life in the most absurd yet positive ways. Her honesty and guidance are shared with compassion and kindness, considering the whole of who you are and where you say you want to go. Thank you, Esther! I had a feeling this was going to be an intense and positive journey. I'm so glad I took this leap of faith with Esther and the group I was in. Thank you is too cheap a word for the presence of how Esther has impacted my life.”
— Ashley Aliko, Designer + Artist
“I am still so grateful for your workshop…I keep the pages you gave us always nearby my workspace to reference them, and have indeed found myself in flow states when I work on my projects!!! especially projects I used to fear so much, and put a lot of pressure on myself to make!”
— Alexa Villanueva, Artist & Tarot Reader

Ask your intuition…how should I
invest in my SELF & my ART now?
IF IT’S NUDGING YOU TO TAKE A LEAP AND UPLEVEL YOUR ART BIZ… I WOULD LOVE FOR YOU TO JOIN ME!
YOUR INVESTMENT
$333 one time payment
or
$166.50 /two monthly payments
This Masterclass is VALUED at $1,300
It’s a GREAT way to get some of MY COACHING PROCESS for a SUPER REASONABLE PRICE
and in a timeline that works with you. If you’ve ever wanted to get creative coaching this might be a good fit!
HERE’S EXACTLY WHAT YOU’LL RECEIVE IN THE MASTERCLASS:
✔️ 6 WEEKS of juicy content and getting clear on what your business is about and the life you want to create
✔️ Over 16 video lessons with practical guidance & tools to help you create a sustainable and authentic creative business. You will have unlimited access to these FOREVER!
✔️ Worksheets to help guide you step by step to discovering your values, desires, focus, passions and purpose.
✔️ 4 group coaching / Q&A sessions to answer all your questions as they come up.
✔️ Daily exercises based in neuroscience designed to re-program feelings of lack and limiting beliefs now and anytime in the future. This is essential for moving forward with EASE & JOY!
✔️ My signature framework that will take you step by step from confusion to clarity.
✔️ A ton of extra links and content with each lesson to help you gain clarity.
✔️ Meditations and visualizations to guide you towards your goals and cure your creative blocks.
✔️ All videos and exercises are on the Teachable platform so you can listen / watch from your phone or computer.
✔️ Group DM support chat via instagram.
Got Questions? I can answer them!
What is the schedule for the Masterclass? When does it start?
The class will begin Monday, May 17th. Because there is a lot of information, I’ve spread it out as a 6-week journey. The 2 other sections will be released May 31st and June 14. In the weeks in between, we will have our live Q&A’s.
Will the video trainings be recorded or live?
The video trainings will be recorded and we will have live, group Q&A’s. You will have access to both the recorded and live Q&A’s forever so you can go at your own pace through the class. I encourage you to take your time with this deep work to get the most out of it.
I don’t have much time, What is required as far as a time commitment? And when are the live meetings so I can see if they work in my schedule?
This work is really made to be able to come back to it over and over so that your brain and intuition can chew on it. It’s a process! You are free to take it as slow or fast as you’d like. You'll have unlimited access to it so you'll be able to do it when you have time. After you sign up we will find times for the live Q&A’s that work best for everyone.
Should I take the Masterclass now or wait until fall for your Creative Leap Mentorship?
Ask your intuition! This Masterclass is Step One in my signature Flow series that I teach in the Creative Leap Mentorship. If you feel like you are ready right now to start your journey, and this class is exactly what you need, do it, don’t wait! If you are curious and want to check out a little taste of what the content will be like in the mentorship, this is the perfect way to do that. If you are unsure, and the timing doesn’t feel right, JOIN THE WAITLIST for the mentorship and I’ll keep you up to date. Or send me a message and we will find what feels right for you.
Can I join the Masterclass if I haven’t started my creative biz yet?
Absolutely! This program will help you get clear on who you are, what your business is and how you can move forward.
Can I join if I’ve already been selling my art for a while?
Yes! This mentorship will help you move through any feeling of “stuckness” and create goals in a new way that’s fun and authentic for you!
I don’t consider myself an artist, what’s a Creative Entrepreneur and should I join?
A Creative Entrepreneur is someone who shares their Creative Expression with the world. We are all creative and have the ability to create amazing things in this world. This Masterclass will help you get clear on who your Core Creative Essence is and what you have to share with the world.
Do you have any scholarships available?
I want everyone to be able to afford help to move their career forward so I do offer one scholarship spot. Please message me if you are interested.
What is your refund policy?
If you are not satisfied with your purchase within 24 hrs, I will refund your money minus a 5% processing fee.
GOT MORE QUESTIONS? EMAIL ME - esther@estherloopstra.com or DM on INSTA @estherloopstraart
I BELIEVE IN YOU
your CREATIVE EXPRESSION deserves to be out in the world
and I KNOW that you have the ability to make it happen.